On April 11, 2017 Coldwell Banker Residential Brokerage introduced the Coldwell Banker Global Luxury program. The program’s name reflects the interconnection of global real estate around the world. Luxury real estate is a significant part of the Coldwell Banker brand and it remains a top strategic priority. Research shows that consumers closely associate the Coldwell Banker name with luxury real estate. The new name is a strong reflection of the valuable awareness of the Coldwell Banker brand and truly showcases the program for what it is – a luxury marketing program under the Coldwell banker umbrella.

Coldwell Banker sells luxury properties all over the world in 49 countries and territories and the name Global Luxury says it all. The Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker brand in 1906. The essence of the program is simple: combine the prestige of the Coldwell Banker name with the top luxury real estate properties and the reach of an international network of 88,000 agents in 3,000 offices in 49 countries and territories. Coldwell Banker Global Luxury specialists have a track record of representing some of the most significant properties of all time. They are part of the rich tradition of Coldwell Banker affiliated agents and teams who sell $129.6 million in luxury homes each and every day in the 2016 year.

In 2016, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 plus luxury home sale transactions priced at $1 million or more. The launch of a fresh global marketing program reinforces Coldwell Banker Residential Brokerage’s leadership in luxury and strengthens the company’s presence in the luxury market.

According to Charlie Young, President and CEO Coldwell Banker Real Estate LLC, “Business is more globalized than ever and luxury real estate is no exception. Foreign influence on the luxury market was once minimal, but today more than $100 billion in sales are attributed to foreign buyers. This shift inspired our move to Coldwell Banker Global Luxury; we know it’s crucial for our luxury property specialists to have global expertise and channels through which they can reach other real estate professionals and affluent clientele worldwide.”


About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.

Launched in early 2017, the Coldwell Banker Global LuxurySM program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker Global Luxury Property Specialists conducted approximately 25,000 transactions of homes priced at $1 million or more in 2016. On average, the Coldwell Banker brand handles approximately $130 million in luxury home sales every day. Coldwell Banker and the Coldwell Banker logo are registered mark owned by Coldwell Banker Real Estate LLC. Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks owned by Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

Global Luxury Video